The Vermont Organic Dairy industry received some good news this week: Demand is rising. We made a commitment last year to buy organic milk and support local dairy farms, as they were struggling. Making this decision was one tiny part in the larger movement…
Tag Archive: Behavior Change
Great Falls Food Hub – Local Food Innovation
The Great Falls Food Hub would act as a “hub” for local food – it would offer processing, storage, a commercial kitchen, and a retail space. It is the single most innovative solution I have seen to the challenges local food faces in competing with the incumbent system.
Why Eco-Terrorism Doesn’t Change People’s Minds – And Why that Matters to You
I have been reflecting on the challenges that the environmentalists have faced in getting people to listen to their message, and I think that there are some mistakes that have been made in delivering the message that have been costly. Any time you see messaging that isn’t working (or conversely IS working for that matter) it’s worth paying attention to – it could be applicable to your marketing efforts. Messaging that tells people that what they are doing is wrong, and is essentially attacking in nature, does not really work. It simply isn’t effective. You lose people, because they don’t like being told what to do…
Technological Solutions to Complex Challenges
I have just gotten back from a great class session at Antioch and wanted to share some of the interesting stuff that we talked about tonight. Our course focuses on “Green IT” challenges, and tonight we talked about the IT challenges a multi-generational workforce presents. We had a conference call with Rob Salkowitz, author of…
Linkability
Linkability – As the online world grows up, websites are becoming places to hold a conversation rather than a one-way hose of information.