Digital Marketing Consultant - Good Stuff Communications

Google Plus is For REAL

I have spent the last couple of weeks checking out Google Plus.  I have read everything I could find about it, shared on it, found people to follow that are interesting, and connected to my community on the new platform.  It occurred to me that you might want to know what I think about it.  Overall, I am beyond impressed.  I think that it will continue to grow at the rate it currently is (there are already over 10 million users, in two weeks, with limited availability of invites, and that figure is from a few days ago, which means it’s already outdated). That is staggering growth, but I would not be shocked to see it continue to grow until there are hundreds of millions of users.

My initial thoughts:

  • It’s awesome.  (Seriously, it is much better than I thought it was going to be)
  • I have already had situations that I have posted something on Plus (or “plussed” it, as Berni Xiong says) which I haven’t posted elsewhere, because I could choose who saw it.
  • Being able to connect with people that I don’t know (like Social Media heroes, other Burlington people that I have met but don’t really know well enough to talk to on Facebook, etc.) is awesome.
  • They don’t have to follow me back if they don’t want to, and I’ll only see what they want me to/post to Public.
  • Segmenting my audience is the most important control that I, as a business owner, could have.  I can see this being killer down the road, when Google Plus is “Open for Business”. (Business pages are on the horizon, but they are not a reality yet, it’s all personal pages right now).
  • It reminds me of Twitter in that I am able to see things that have value for me because I am following people that are big dogs in my industry (Chris Brogan, Amber Waslund, etc.)
  • The impending search ramifications of this are truly staggering.  Businesses need to be aware it exists, and be ready to move when pages are available.  What exactly do I mean?  Each google plus shared link could begin influencing page rank.  It’s only a matter of time before this happens.
  • I love that I can create bold, italic, and strikethrough text in my posts.  For someone who asks questions after I post content, the ability to bold the text at the end with a call to action is fantastic.

It really boils down to this:

  1. It’s easy to control privacy settings once you get rolling and figure out how to use it.
  2. It’s cool that you can connect with people in your industry that you don’t know and see what they have to say.
  3. It’s going to impact search rank.

Is it a “Facebook killer?”  Nope.  400 million people are on Facebook.  Facebook isn’t going away.  If Google Plus will replace anything, in my opinion, it’s going to be Twitter.  Being able to see what thought leaders are talking about (or plussing) and seeing what’s happening in my community are two of the primary reasons I use Twitter.  My Google Plus newsfeed looks better and allows me to see different types of content (videos, long posts, comments, etc.) in a way that i am used to seeing it (because it really is very similar to Facebook in appearance).

If this is all news to you, you can read about what Google Plus is.  If you’d like to be invited, let me know by sending me an email, I’d be happy to invite you.  And you can connect with me on Google Plus to boot!

So what say you?  Have you used it?  What do you think?  

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