The Vermont Organic Dairy industry received some good news this week: Demand is rising. We made a commitment last year to buy organic milk and support local dairy farms, as they were struggling. Making this decision was one tiny part in the larger movement…
Category Archives: New Green
Good Soda
I drink a lot of soda. I mean a LOT of soda. I love it. It is definitely my primary vice. I know that it’s not good for my health, nor is it good for the planet. I consume a ton of it, and it creates a ton (probably literally) of waste. Sure, I recycle my soda cans and bottles. Recycling isn’t really creating positive change though, it’s more of a band-aid on the real problem – the amount that I am consuming. I am always looking for ways that I can improve my health and reduce my impact, and I think that I have found one that works for soda…
New Site Design
I have changed the design, layout, branding, and content of the blog! Big news for me.
Great Falls Food Hub – Local Food Innovation
The Great Falls Food Hub would act as a “hub” for local food – it would offer processing, storage, a commercial kitchen, and a retail space. It is the single most innovative solution I have seen to the challenges local food faces in competing with the incumbent system.
Why Eco-Terrorism Doesn’t Change People’s Minds – And Why that Matters to You
I have been reflecting on the challenges that the environmentalists have faced in getting people to listen to their message, and I think that there are some mistakes that have been made in delivering the message that have been costly. Any time you see messaging that isn’t working (or conversely IS working for that matter) it’s worth paying attention to – it could be applicable to your marketing efforts. Messaging that tells people that what they are doing is wrong, and is essentially attacking in nature, does not really work. It simply isn’t effective. You lose people, because they don’t like being told what to do…