I have been reflecting on the challenges that the environmentalists have faced in getting people to listen to their message, and I think that there are some mistakes that have been made in delivering the message that have been costly. Any time you see messaging that isn’t working (or conversely IS working for that matter) it’s worth paying attention to – it could be applicable to your marketing efforts. Messaging that tells people that what they are doing is wrong, and is essentially attacking in nature, does not really work. It simply isn’t effective. You lose people, because they don’t like being told what to do…